Love & other dru…Tiktoks.

Thinking about breaking up with your partner because the Internet convinced you that they weren’t good enough?

Hardly surprising: when you scroll the equivalent of a football field and half of what you see is just random people’s opinions about love and relationships, the choice doesn’t even really belong to you anymore. And yet, you think it does.

Technology has always slipped into our love stories. For the better, when your parents, madly in love, finally got the chance to talk for hours on the phone; but also for the worse, when men and women now see their every move judged by the gods of the TikTok algorithm.

This digital fog spreads across the planet of love. We don’t understand each other anymore, we forget each other from one day to the next, and we replace each other, convinced we’ll find someone better — because obviously, the Internet said so. The Internet said that if they really wanted to, they would, because “if he wanted to he would.”

This sentence — which is nothing more than a form of romantic myopia — might actually be becoming one of the platform’s most profitable angles. In reality, relationship‑based content makes up 20 to 30% of all videos on TikTok, enough to save you a few therapy sessions and boost the platform’s power.

In some cases, the Internet can offer genuinely valuable advice: educational, thoughtful, relevant content that analyzes modern love with a human lens.

But once the algorithm gets involved, that digital fog thickens.

The sad truth is that we can’t blame the Internet and its 2.0 love gurus entirely, because the algorithm only feeds us what we already watch. One single video about relationships and everything can spiral. E‑psychology, once useful and healthy, turns into a kind of psychological fast‑food: every detail becomes a rule, every behavior becomes a green, red or even beige flag.

And little by little, we internalize these micro‑dogmas, wrapped in trendy audios (to keep the algorithm happy).

But it’s worth remembering that TikTok is sometimes nothing more than a distorted mirror.